Learn how to make money online in Nigeria using Selar. This step-by-step tutorial covers account creation, digital product setup, ebook creation with AI, pricing, marketing, and withdrawing to your local bank.

There’s a platform that’s quietly helping thousands of Nigerians build sustainable online income streams, and most people still don’t know how to use it properly.

The platform is called Selar, and it’s currently the largest creator platform in Africa. At the time of writing this, it has over 2.6 million users. People are using it to sell digital products, courses, services, and consultations, and getting paid directly into their Nigerian bank accounts.

What makes Selar particularly interesting is that it handles the three hardest parts of selling online: hosting your product, processing payments, and delivering the product to customers after purchase. Your job narrows down to two things, creating something valuable and marketing it to the right people.

In this guide, I’m going to walk you through everything. How to create an account, what kinds of products you can sell, how to create an ebook from scratch using free AI tools, how to price and list your product, how to withdraw your earnings, and the different ways to market what you’ve created.

No prior experience needed. Let’s get into it.

The Numbers: What’s Actually Possible on Selar

Before we dive into the step-by-step process, let’s look at what’s achievable on this platform.

There are sellers on Selar who make millions of naira monthly. Some report earnings of over 3 million naira in just half a month, projecting to roughly 6 million naira monthly from this single platform. Looking at withdrawal histories, you’ll see consistent monthly earnings: 4.6 million naira one month, 5.56 million the next.

These aren’t outliers or lucky breaks. These are people who have figured out the system, create valuable digital products, list them on Selar, and market them consistently. The platform processes the payments and handles delivery automatically.

The point is that this is real. The platform works. The money moves directly to local bank accounts. Now let’s look at exactly how to get started.

What Exactly Is Selar and What Can You Sell?

Selar positions itself as a creator platform. Think of it as a marketplace and storefront combined, but specifically built for African creators and businesses.

When you create a Selar account, you get access to a dashboard where you can sell multiple types of products:

Digital Products: This is the most popular category. You can sell ebooks, templates, printables, spreadsheets, planners, and any other downloadable file. Customers pay and get instant access. This is what most beginners start with.

Tickets and Masterclasses: Hosting an event or a paid masterclass? You can sell tickets directly through Selar. The platform handles registration and payment, and you focus on delivering the event.

Services: Sell your expertise. Coaching, consulting, graphic design, writing, counseling, package your skill as a service product. Customers pay through Selar, and then you deliver the service to them.

Subscriptions: This is for recurring payments. If you offer ongoing access to something, like a monthly coaching program or a software tool, you can set up subscription billing. After 30 days, access is automatically revoked unless the customer renews.

Courses: You can host complete video courses on Selar. Upload your tutorial content, set a price, and customers get access to watch online. Selar prevents downloading, which protects your content from being redistributed without permission.

Consultations and Coaching Sessions: Sell appointment-based services. Selar integrates with your calendar, letting customers book sessions based on your availability. Automatic scheduling and reminders keep everything on track.

Bundles: Group multiple digital products together and sell them as a package deal.

Membership Courses: Customers pay a membership fee for ongoing access to a library of courses.

Physical Products: Yes, Selar supports physical product sales too, though digital products are where most sellers focus.

The key question is: what do you want to sell? And that brings us to the easiest starting point for most beginners: ebooks.

Why Ebooks Are the Easiest Starting Point (And How to Make Yours Stand Out)

Ebooks are popular on Selar for a reason. They’re easy to create, they don’t require you to be on camera, and once uploaded, they sell while you sleep.

But there’s a catch. Ebooks are becoming saturated. When a method is easy, more people do it, and the market gets crowded.

Here’s what experienced sellers know: it’s not the best product that gets sold the most, it’s the best marketed product. Your marketing matters more than your product quality, though ideally you want both to be strong.

The trick is finding a topic people genuinely care about and are actively searching for solutions to. Live in Nigeria? Think about everyday problems people face. Health concerns like high blood pressure. Financial literacy. Career advancement. Relationship advice. Parenting challenges. Academic success strategies.

You don’t have to be the world’s leading expert on a topic. You just need to know more than the person buying your ebook, or be willing to research and compile information in a way that’s helpful and actionable.

Step One: Creating Your Selar Account

Let’s get practical. The first thing you need to do is create your account.

Head over to Selar’s website. Once you arrive at the homepage, look for the button that says “Start Selling with Selar” and click it.

You’ll land on a registration page. Here’s what you’ll fill in:

• First name
• Last name
• Email address
• Password (must be at least eight characters, include at least one letter and one number)
• Confirm your password

Click to create your account. That’s it, you’re in.

Once logged in, you’ll see your dashboard with three profile options at the top: Creator Profile, Switch to Affiliate, and Switch to Customer Profile.

The Customer Profile is for people who want to buy things on Selar. The Affiliate Profile is for those who want to earn commissions by promoting other people’s products. The Creator Profile is where you’ll spend most of your time, this is where you create and manage your own products.

Step Two: Understanding Your Dashboard

Your Creator Dashboard gives you a snapshot of your business performance.

You’ll see metrics like total sales in the last 30 days, number of products sold, total customers served, and how many affiliates are promoting your products. You’ll also see a day-by-day sales breakdown so you can track exactly when purchases happen.

The dashboard also displays your earnings in multiple currencies, naira, dollars, pounds, Ghana cedis, South African rand, CFA francs, and others. This is automatic. When someone from another country buys your product, Selar handles the currency conversion.

At the bottom, you’ll see your affiliate stats, how many people have signed up to promote your products, and how many sales they’ve generated.

The dashboard is your command center. Visit it regularly to track what’s working and what needs attention.

Step Three: Creating Your First Ebook Using AI (For Free)

Now let’s create a product. We’ll use an ebook as our example since it’s the simplest to create and sell.

Generating Topic Ideas

You don’t need to brainstorm from scratch. Open ChatGPT (the free version works fine) or any AI tool you prefer.

Here’s the kind of prompt you can use:

“I want to create an ebook to sell online. Give me 10 topic ideas in the health and wellness niche that would appeal to a Nigerian audience.”

The AI will generate a list of potential topics. Pick the one that resonates most with you, or the one you feel has the strongest market demand.

For this example, let’s say you chose a topic on managing high blood pressure through diet.

Generating Your Book Content

Now, ask the AI to expand that topic into a full book:

“Write a detailed outline and full content for an ebook titled ‘The Nigerian Diet Plan for High Blood Pressure: What to Eat and Avoid.’ Make it comprehensive, with an introduction and 10 chapters. Include practical, actionable advice.”

The AI will produce an outline, chapter breakdown, and full written content. In minutes, you’ll have the skeleton of a complete ebook.

A Critical Step: Edit and Personalize

This is where many beginners mess up. Do not take what the AI gives you and upload it directly.

Sit down and go through the content. Edit it. Add your voice to it. Include local examples and context that make it relevant to a Nigerian reader. Maybe add a section about common Nigerian foods that affect blood pressure. Include practical meal suggestions using ingredients available in local markets.

Add images to make the content richer, pictures of recommended foods, simple diagrams, charts explaining key concepts. You can find free stock images online or use AI image generators.

Then format everything properly in Google Docs or Microsoft Word. Give it a clean title page, a table of contents, clear chapter headings, and consistent formatting throughout.

When you’re satisfied, export it as a PDF. This is the file you’ll upload to Selar.

Step Four: Listing Your Product on Selar

Back in your Selar dashboard, click “Add a Product” and select “Digital Product.” Click Next.

Now you’ll fill in the product details:

Product Image: You need a thumbnail image, at least 300 by 300 pixels. You can generate one using AI tools, design it on Canva, or hire a graphic designer. Your thumbnail should clearly show the ebook title and look professional.

Product Title: Use the exact title of your ebook.

Pricing : Set your price in naira. For an ebook, prices typically range from 1,500 to 5,000 naira depending on the niche and perceived value. You can also set a “strikethrough” original price to show a discount. For example, list the original price as 7,000 naira and the sale price as 3,500 naira.

You can also set a dollar price for international customers. There’s an option called “Allow users to pay what they want,” leave this unchecked unless you’re running a pay-what-you-want campaign.

Product Description: Write a compelling description that communicates the value of your ebook. What problem does it solve? What will the reader gain? Use clear, benefit-focused language. You can ask AI to generate a draft description and then edit it.

Category and Subcategory: Choose the most relevant category. For a health-focused diet ebook, you might select “Lifestyle” as the category and “Food” or “Health” as the subcategory.

File Access Type: Choose between “Downloadable” (customers can download the PDF to their computer) or “Read-Only PDF” (customers can only read it online). Downloadable is standard for most ebooks unless you’re concerned about redistribution.

Upload Your File: Select the PDF you created and upload it to Selar.

Once everything looks right, scroll to the bottom and click “Create Product.” Your ebook is now live on Selar. Anyone with the link can visit your product page, read your description, and purchase it.

Step Five: Setting Up Your Bank Details for Withdrawals

Making sales is exciting, but you need to actually receive your money. Here’s how to set that up.

From your dashboard, navigate to “Wallet and Payout,” then click on “Payout Settings.”

You’ll set up your payment account by entering:

• Your preferred currency (Naira for Nigerian bank accounts)
• Your bank name
• Your account number
• The account name (must match your bank records)

You’ll also choose your payout schedule. “Automatic” means Selar sends your earnings on a fixed schedule without you needing to do anything. “Manual” means you initiate each withdrawal yourself when you’re ready.

Either option works. Manual gives you more control. Automatic is more convenient.

Once this is set up, any money you earn from product sales becomes withdrawable directly into your local bank account.

Step Six: Marketing Your Product (The Part Most People Skip)

Creating a product is only half the equation. Without marketing, your ebook sits on Selar gathering digital dust.

There are three main marketing channels to consider:

Paid Advertising

You can run ads on Facebook, Instagram, Twitter, or Google directing people to your Selar product page. This requires an ad budget, but it’s the fastest way to get traffic. Start small, test with a few thousand naira, see what converts, then scale what works.

Influencer Marketing

Identify influencers in your niche who have engaged audiences. Pay them to promote your product to their followers. This works well when the influencer’s audience trusts their recommendations. Negotiate either a flat fee for the promotion or a commission arrangement.

Organic Content Marketing

This takes longer but builds lasting assets. Create content, YouTube videos, blog posts, social media threads, TikTok videos, around the topic of your ebook. Provide genuine value for free. Build an audience that trusts your knowledge. Then direct that audience to your paid product.

Organic marketing is powerful because it keeps working indefinitely. A YouTube video you make today can drive sales for years. Someone discovers your content at 2 AM, trusts your expertise, clicks your Selar link, and buys, all while you’re asleep.

This approach requires patience and consistency, but it’s how the top sellers on Selar build sustainable, long-term income.

The Complete Workflow Summary

Here’s the entire process in summary:

1. Create a Selar account: Free and takes minutes
2. Decide on a product: Ebooks are the easiest starting point
3. Create your product content: Use AI tools for drafting, then edit and personalize thoroughly
4. Design your product page: Compelling image, clear pricing, persuasive description
5. Upload and publish: Your product is now live
6. Set up your payout details: Connect your Nigerian bank account
7. Market consistently: Paid ads, influencers, or organic content
8. Withdraw your earnings: Directly to your local bank

That’s the blueprint. It’s not complicated. It doesn’t require special technical skills. It requires effort, consistency, and a willingness to learn as you go, but everything is accessible and achievable.

Frequently Asked Questions

Is Selar legitimate and safe for Nigerians?

Yes. Selar is the largest creator platform in Africa with over 2.6 million users. It processes payments securely and allows direct withdrawals to Nigerian bank accounts in naira.

Do I need any technical skills to sell on Selar?

No. If you can create a document, export it as a PDF, and fill out basic forms online, you have all the technical skills needed. The platform is designed to be user-friendly.

What types of products perform best on Selar?

Ebooks, courses, templates, and consulting services all perform well. However, marketing quality matters more than product type. A well-marketed ebook will outsell a poorly marketed premium course every time.

How should I price my digital product?

For ebooks targeting the Nigerian market, prices typically range between 1,500 and 5,000 naira. Courses and consultations command higher prices. Research what similar products in your niche are charging, and price competitively while accounting for the value you’re delivering.

Can I sell on Selar without an existing audience?

Yes, but you’ll need to either build an audience through organic content or invest in paid advertising. Without traffic, your product page won’t generate sales regardless of how good the product is.

How long does it take to start making sales?

There’s no fixed timeline. Some sellers make their first sale within days; others take weeks or months. Your marketing effort is the biggest determining factor. The more consistently you promote, the faster you’ll see results.

How do I withdraw money from Selar?

Navigate to Wallet and Payout, set up your Payout Settings with your Nigerian bank details, and choose manual or automatic withdrawals. For manual, initiate the withdrawal yourself when ready. For automatic, Selar sends your earnings on a set schedule.

Is it realistic to make millions of naira on Selar?

Yes, there are sellers consistently making multiple millions of naira monthly on Selar. However, these results come from dedicated effort, high-quality products, consistent marketing, and time invested in building an audience and reputation. The platform provides the infrastructure; your work determines the results.

If you have questions about anything covered in this guide, drop them in the comment section. I’ll do my best to respond and help you think through your specific situation.

The platform exists. The tools are free. The payment system works. What’s left is your action.